What is Ethical Fashion?

Ethical fashion means designing, producing and selling clothes and accessories in a way that respects people, animals and the environment. It prioritizes fair labour, transparency, sustainable materials and long-lasting design over quick trends and disposable garments.

Why it matters
  • Workers first: fair pay & safe workplaces
  • Planet friendly: lower water & chemical use
  • Animal care: cruelty-free alternatives
People — Fair & Safe Work

Prioritise living wages, safe factories and honest contracts. Support artisan co-ops & local craft to keep traditions alive.

Example: brands that publish supplier lists, pay living wages, or offer repair services.
Planet — Low Impact Materials

Choose organic, recycled and regenerative fibers, low-water dyeing and closed-loop manufacturing to cut pollution.

Example: hemp, organic cotton, recycled polyester, plant-based leather.
Animals — Ethical Choices

Avoid cruel practices. Use certified wool, or animal-free leathers like cactus or mycelium alternatives.

Example: brands that provide animal welfare certifications or use plant-based leathers.
Common Questions

Look for supply chain transparency, fair labour policies, third-party certifications (e.g., GOTS, Fair Trade), and repair/take-back programs.

Not necessarily. Ethical choices sometimes cost more due to fair pay, but buying fewer, higher-quality pieces can be more economical long-term.